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Viral way of marketing web sites are very cost effective and 100 times faster than conventional advertising oriented marketing as the viral wave can reach wider rage in faster pace. Unlike all the Mini Website Landing page we have view, we give away a free E-book just for Landing on our page, but we get a ‘Name and Email Address’ before we give away the book, we have done this by adding the free give away at the very end of our Landing page, I have worked it out that if they did not buy then I might as well get something for my trouble i.e.: Name and Email Address, so the Landing page should always give me something.

I know the normal thinking on this, in that I am drawing attention away from the Closing the Sale but if they are not going to buy then they are not going to buy and I have lost a future customer, by using the give-away I am increasing my chances of gaining more than one customer.

Okay please note this point that, I do the same on my Index page, I have compiled a load of FREE stuff into an E-book and I simply give it away just for visiting my site, I do not take any ‘Names nor Email Addresses’, because most people do not like to hand out their Names and Address just to get a book, this would defeat the purpose of the book, in that I want it to go Viral.

Listen here- Most people landing on my Index Page will open the free book ensuring a larger distribution of the book hence the book will draw more browsers and in effect more customers.

Okay another thing is,I do the same here as I have done on Landing pages, and placed it at the very end of the page and rather than going to the new page it is set to open a new window, there-by keeping my Main web page open.

WELL HERE WE CAN THINK- Both FREE books are Viral or Stealth marking at its best, it may take a bit of time to expand around the web but they will and they will pay dividends in the end

Then one more- Within the Free books I have a link back to my Website and also to the Landing Page selling a Product, so even though the books are FREE and everything within the books are FREE there is one of my products in there that pays me, when it pays me I get a ‘Name and Email Address’, so it may be a long way around to getting that ‘Name and Address’ but remember it is Viral and even though I appear not to get anything from giving away these books I really do get sales, and as such ‘Names and Address’, which basically, is what counts in the end.
-On behalf of Casan ads- Jasper Jenson
Regards as ever,
Casanads.

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